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Carmindy App for iPhone & iPad
Project:
Fans know Carmindy for her incredible makeovers on TLC’s hit show “What Not To Wear,” and for her books that focus on bringing one’s inner beauty to the surface.In designing Carmindy’s mobile app, it was super important to distill her energy and passion for natural beauty into a clean and equally beautiful digital experience.
Carmindy’s iOS app generates customized makeup looks based on the users’ personal profile, and instantly returns detailed lists of steps and products.
A full video and photo shoot was also produced to create a series of instructional and inspiration videos available exclusively through the app.
Role:
Creative Direction, Design, Video Production & Post ProductionCarmindy App Promo Site
A one page promotional and information site was created to showcase Carmindy’s new branding, and to provide an in-depth tour of the app’s capabilities.
Role:
Creative Direction, DesignLinks:
Visit the SiteCarmindy App Launch Party
To celebrate the launch of Carmindy’s iPhone app, we created a high profile, stylish event at 92Y in Tribeca, NYC.
The event featured large print graphical highlights from the app itself, as well as animated video demos, themed cocktails and catering, music by DJ Omi, and on-site makeup consultations sponsored by Sally Hansen Natural Beauty.
Role:
Creative Direction, Design, Environmental, Video2010 Motion Reel
Project:
My 2010 Reel of work featuring animated video and interactive content. All clips are either samples of client projects, or are enhanced versions of client projects, along with clips of personal work and creative properties in development. Most work was created using a combination of Photoshop, After Effects, Cinema 4D, and Final Cut Pro.Role:
Direction, Editing, Motion Graphics, VFXNew York Diamond Dealers Club; Rebranding & Site Design
An historic diamond bourse, the NYDDC was in great need of rebranding to help recapture its place as an icon in both New York and international diamond trading.
All brand collateral was redesigned from the ground up, and the new NYDDC site leverages both an aggressive content publishing strategy as well as a unique digital trading platform to expand its reach.
Role:
Creative Direction, DesignLinks:
Visit the Site‘The Curtain’ Web Series/Alternate Reality Game
Project:
“The Curtain” was a hybrid web series and ARG about a woman who disappears under mysterious and possibly paranormal circumstances. The story was told both through narrative video webisodes and additional content leaked through an array of websites.
Clues from the videos led viewers to the sites, each of which played a role in unlocking the larger story and its universe.
Role:
Direction, Design, WritingLinks:
View Webisode 1
View Webisode 2
View the Goldman & Dawn Webinar video
View the pages from the Robert Maxwell interviewCelebrity Dead or Alive
Project:
Promotional animated video for ‘Celebrity Dead or Alive’ trivia game for iPhone and iPad.Celebrity Dead or Alive is a fast paced trivia game for smartphones. The video combines stylized 3D animation and a grindhouse vibe to set up the game’s retro movie theater look and feel.
Role:
Direction, Editing, Motion Graphics, VFXLinks:
Get Celebrity Dead or Alive for iPhone, iPod, and iPad.
Jewel Trader
Project:
Promotional animated video for the Jewel Trader game for iPhone and iPad. Jewel Trader is a mobile strategy game that puts you in the role of a crafty international gem trader. The video served to set the jet setting tone, and to introduce the game’s protagonists and supporting characters.Role:
Direction, Editing, Motion Graphics, VFXLinks:
Get Jewel Trader for iPhone/iPod and for iPadSkullduggery
Project:
An all-ages animated series co-developed with Brian Belanger and Derrick Belanger, based on their graphic novel. Featuring classic movie monsters in outer space! Tales of suspense, treachery, and derring-do!Role:
Direction, Animation, Editing, SoundGarnier: Retail Display Style Boards
Project:
Pitched style and story boards for a video presentation of Garnier’s newest product retail displays.Role:
Concept, Art Direction & DesignSunny Delight: SunnyD.com Redesign & Martina McBride Promotion
Project:
In collaboration with the great team at Hydraulic NYC, I was asked to design the flash microsite for the SunnyD/Martina McBride “Time To Shine” Contest. The goal was to take advantage of SunnyD’s bright, sunshine-filled brand shapes and imagery to create a web destination vibrant enough to showcase both Martina’s energy and the brand’s new look.SunnyD was so pleased with the end result, they asked that this look become the basis for the redesign of the brand’s entire core website.
Role:
Art Direction & DesignLinks:
SunnyD.comFootlocker/Adidas/MTV
Project:
MTV launched this co-branded contest site for Footlocker and Adidas, in which users registered to win VIP access to a Young Jeezy show for themselves and a number of friends. Users created their own virtual “house party,” and used the site’s tools to invite guests to their party, with the winner being the site user with the most confirmed guests. Site tools included an email invite generator as well as an embeddable widget for social networking and blog environments.Role:
Concept, Art Direction & Design, Flash Animation
AS Programming by Andy Hamm.L’Oréal USA: Centennial Flash Site (phase 1 of 2)
Project:
In 2009 L’Oréal turned 100. To commemorate this milestone, they needed an interactive experience that celebrated the grandeur of L’Oréal’s history and achievements, but also the individual employees of L’Oréal; they who are truly at the heart of the company’s 100 years of success.The site was created in two phases. The first encouraged and allowed employees to upload their personal stories and achievements throughout their careers at L’Oréal as either text, photographs, or video. These stories were collected in a database to be launched during Phase 2.
Role:
Art Direction & Design, Motion GraphicsL’Oréal USA: Centennial Flash Site (phase 2 of 2)
Project:
Using the stories collected in Phase 1 (see above), the Phase 2 site launched as a mosaic built from hundreds of personal messages from across L’Oréal USA. Upon loading the site, viewers were first met with a message from Laurent Attal, president of L’Oréal USA, and then a montage of motion graphics and excerpts of employee stories. Finally, the montage segued into a flash interface assembled from the faces behind the stories. Clicking the faces launched additional flash windows to display individual stories, photos, and video.Role:
Concept, Art Direction & Design, Video Editing, Motion Graphics
AS Programming by Andy Hamm.JJ & The Foreign Cowboys: Music Video & Promo Spot
Project Synopsis:
New York City pop-country band JJ & the Foreign Cowboys wanted to shoot a music video for their new single, “On The Radio,” that combined iconic New York imagery and a narrative storyline, while saving additional footage to be used for a short promotional spot. The result featured a classic “musician meets muse” storyline, a supportive DJ, and a technicolor animated world.Role:
Concept, Direction, Editing, VFXLancôme: Génifique Animated Teaser
Project:
As a leader in luxury cosmetics and other skin products, Lancôme needed an animated piece to communicate the innovation and beauty breakthrough that comes with the debut of Génifique to their domestic sales force. This was the first in a series of animated teasers, each designed to educate and raise awareness about this groundbreaking new product.
Role:
Art Direction, AnimationLinks:
View the VideoLego/Nickelodeon: Lego Bionicle Microsite
Project:
This promotional site for Lego and Nickelodeon allowed users to experience the new Bionicle Phantoka characters and storyline, through a series of site components unlocked over a period of weeks. Users were gradually able to access a music video, a game, and Bionicle wallpaper and screensaver downloads.Role:
Art Direction & Design Digital Illustration, Flash AnimationJakks Pacific: Juku Couture Web Film
Project:
Jakks Pacific was launching a new line of dolls based around Japan’s Harijuku Station fashion subcultures in the East, and Gwen Stefani’s Harijuku dancers in the West. To create further awareness and buzz, they wanted a fun web film that could spread virally to communicate the toys’ brand message while standing alone as a quirky story. This short film utilized a cast exclusively of dolls to tell the story of the Juku Couture girls hijacking an upper crust fashion runway show and making it their own with their mix and match fashions.Role:
Concept, Scripting, Art Direction, Video Direction, Post ProductionAmerican Eagle/MTV: “It’s a Mall World” Flash Site
Project:
American Eagle and “Heroes’” Milo Ventimiglia created a branded series centered around the lives of a group of friends working at the mall, to premiere both on MTV and online. To complete the experience, we created a flash site for the behind-the-scenes footage, cast bios, episode schedules, and an interactive tour of the series’ mall location. All site components took place on an illustrated mall food court table.Role:
Concept, Art Direction & Design, Digital Illustration, Flash AnimationNickelodeon/Dixie: 2008 Kids’ Choice Awards Sweeps Site
Project:
For the 2008 Kids Choice Awards, Nickelodeon ran a sweepstakes with Dixie in which users entered to win the opportunity to select their own KCA viewing experience. As part of the sweeps competition, users were encouraged to write and upload their ideal way of viewing the 2008 KCA’s. Deliverables also included a Dixie flash game, and KCA downloads.Role:
Art Direction & Design, Copywriting, Flash Animation
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about
- I am currently reworking my site and all related info. Bear with me, as there will be more soon.In the meantime, just know that I am a designer, writer, and all around artist who can make anything for anyone.Let's work together.
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Tweets
- Found a sweet Spotify tote in my shwag bag from #iabid http://t.co/IK2SvkZD
- #IABID @ Skylight SoHo http://t.co/BRaCks1Y
- At IAB @ Skylight SoHo http://t.co/AMQA5K6f
- Wow, read Kim Kardashian's IMDB bio before it's "edited." http://t.co/Ry1L1sth
- Please don't refer to flip flops as "shoes." Creeps me out.
- Puddle stomper. http://t.co/8suiiYsZ
- Need groovy interns! Plz RT & share w/ any students you may know who are looking for interesting opportunities. http://t.co/qOedxzk9
- Need groovy interns! Plz RT & share w/ any students you may know who are looking for interesting opportunities. http://t.co/qOedxzk9
- Dada, why is he red? -He's a bad guy, honey. He's called The Red Skull. I don't like red skulls, I only like fresh skulls.
- Holy crap, RIP MCA
- My Sherry &more Voli tasting http://t.co/AF5T6vAc
- @mysherryandmore @ My Sherry &more http://t.co/lbWCE3Vr
- Looking forward to the Voli Vodka sampling at @mysherryandmore this evening, will be shooting some footage. :) #tastevoli
- Trailer for new book "Munich Memoir: Dan Alon's Untold Story of Survival" http://t.co/cJfxeWlB
- I'll be on Spreecast tomorrow at 10am EST talking with Felicia Brings, author of @NoHuggingNChina stop by! http://t.co/gQnLowOM
- Really, CNN? http://t.co/Sv82Fra0
